Monday, December 6, 2010

Rent the Runway... Brilliant!

The attic of my parents' house is a graveyard of dresses from years gone by. Prom dresses, bridesmaid dresses, dresses worn to formals – you name it, and you can find it up there. Seriously, I put Katherine Heigl’s 27 dresses to shame. And the worst part of it all is that these precious and costly dresses only saw the light of day once in their entire existence. They got all prettied up, made their debut, and then got stuffed back in the closet never to be seen again. Honestly, it’s a little heart-breaking.

In this day and age of recession and cutbacks on my wardrobe, I simply can’t afford to keep on living this way. Which is why is such a lifesaver. Their slogan is “Love. Wear. Return.” and one look at their website will have you clutching your chest believing the "big one" has finally struck.

This mail-order service (I liken it to Netflix for fashion) allows women to rent high-end fashions and accessories for about one-tenth of the retail price. Running from $50 to $300 for a four-night loan, that M.Missoni dress you've been eyeing will be delivered to your doorstep, in TWO SIZES just in case. After you’ve had your fun, you simply mail it back to the company (at their expense) and they take care of the dry-cleaning. It’s so effortless I may slip into a fashion coma.

Do you know what this means? Never spending a fortune on a dress you’ll probably wear once before it goes out of style. Always looking better than everyone else at the party because you’re in the latest Christian Siriano design. And finally, the end of outfit-repeating. I’m literally hyperventilating at the thought.

Praise be couture, Rent the Runway is Mecca. Now I just need somewhere to go.

Meet the Masterminds, Jennifer Hyman Co-founder and CEO.

And Jennifer Fleiss Co-founder and President.

Check out a few pieces in their collection that are available to rent today...

California Dreamin' gown by Matthew Williamson
Retail price $2,195
Rental price $300

Sailor Bandage Dress by Hervé Léger
Retail $1590
Rental $150

A Formal Affair Dress by Carlos Miele
Retail $1,575
Rental $200

Sail Away Dress by Milly
Retail $425
Rental $50

Princess Sweetheart Gown by Bibhu Mohapatra
Retail $3500
Rental $350

Varsity Dress by Pency
Retail $475
Rental $75

Aqua Ombre Bacall Earrings by Elizabeth Cole
Retail $196
Rental $25

Miriam Haskel Interlocking Pearl Necklace
Retail $300
Rental $35

Midnight Blue Blait Necklace by Gemma Redux
Retail $680
Rental $50

Cherry Bomb Handbag by Judith Leiber
Retail $1595
Rental $150

Dreamweaver Clutch by Judith Leiber
Retail $1695
Rental $150

Coeur De La Mer Clutch by Judith Leiber
Retail $2295
Rental $225

With Christmas and New Year's upon us and party dresses a must...
What do you think of renting a dress? Is it kinda gross or is it a totally fantastic option considering the money you could save??
I'd love to hear what you think!!

P.S. I got a little sidetracked on my DIY's. I'll post them very soon!


  1. I think I'm just a cheapskate because I would rather search for an affordable option that I can wear a few times rather than rent a dress. Now renting a wedding gown, that makes a lot of sense.

  2. Does that sailor dress come with a sailor :)